Influencer Strategy Doc

# Influencer Strategy for Product Launch

__Time Period:__ July 31, 2024 - September 30, 2024

__POC:__ Jim Collins

## Other Members:
- Jonathan Mark
- Tom Selleck
- Luigi Santonio

## Channels
- YouTube
- Twitter
- LinkedIn

__Budget:__ 55,000 USD

__Status:__ Planning

## Goals & Objectives

Drive relevant traffic to the new product launch of our new Android app. 

## Key Metrics
- __Impressions:__ Total number of profiles reached [Goal - 1,000,000]
- __Traffic:__ Total number of clicks to the launch page [Goal - 5,00,000]
- __Downloads:__ Total number of downloads from the campaign [Goal - 1,00,000]
- __DAU after 1 week:__ Number of users active daily, 7 days after download. [Goal - 50,000]

## Channel Strategy
### YouTube Target [100k subs or more]:
- Android app reviewers and content creators.
- Productivity app reviewers
- Productivity content creators
- Student’s related content creators

### Twitter Target [100k followers or more]:
- App reviewers
- Productivity influencers

### LinkedIn Target [10000 followers or more]:
- Productivity Influencers

## Prospective Influencers 

### Jim Brown
- __Type:__ YouTube App Reviewer
- __Cost:__ 10000
- __Reach:__ 1,000,000
- __Status:__ Consideration

### James Cavizel
- __Type:__ LinkedIn Influencer
- __Cost:__ 2,000
- __Reach:__ 200,000
- __Status:__ Closed

### Jon Busquets
- __Type:__ Twitter Tech Influencer
- __Cost:__ 5000
- __Reach:__ 50000
- __Status:__ Not moving forward

### Paulo Perriera
- __Type:__ YouTuber
- __Cost:__  25000
- __Reach:__ 3,000,000
- __Status:__ Consideration

### Mel Torme
- __Type:__ YouTube Productivity Influencer
- __Cost:__ 40000
- __Reach:__ 10,000,000
- __Status:__ Negotiation

Next follow-up/status update: August 3, 2024